Understanding the Hispanic Market
Despite being nearly 20% of the U.S. population, Hispanic Americans are still under-targeted in the real estate and digital advertising space. Many brokers and agencies run generic campaigns that fail to speak directly to this audience — losing massive opportunities in the process.
70%
Hispanic homeownership is on the rise, projected to be 70% of net new homeowners by 2040.
42M+
Over 42 million people in the U.S. speak Spanish at home.
And yet, most real estate ads are still built for English-only, general market consumers.
Why Real Estate Agencies Serving This Market Are Winning
Agencies that actively serve Hispanic buyers and sellers are:
Closing more deals by bridging the language and cultural gap.
Building stronger relationships that lead to repeat business and referrals.
Standing out in competitive markets by reaching clients others overlook.
At OLT – Spanish Leads for Real Estate, we connect you directly with qualified Hispanic leads who are ready to buy or sell.
Serving this market isn’t just a good strategy — it’s a competitive advantage.
How It Works
Our proven 3-step process delivers qualified leads directly to your inbox
We launch Spanish-language ad campaigns
Targeted advertising across social media and search platforms to reach Spanish-speaking prospects in your area.
Our AI chatbot qualifies each lead
Advanced AI technology pre-qualifies leads by budget, timeline, location preferences, and buying readiness.
You receive filtered leads to contact
Get complete lead profiles with contact information, delivered directly to your CRM or email inbox.
Why Choose Our Lead Generation Service
Everything you need to grow your real estate business with Spanish-speaking clients
We customize our lead generation approach based on your specific market, target demographics, and business goals.
Leads are pre-filtered by your target areas, budget ranges, and property preferences.
Spanish-speaking buyers and renters who are actively looking and ready to be contacted.
Leads delivered in formats compatible with your existing CRM system or via email.
WhatsApp numbers, phone contacts, and preferred communication methods included.
Bilingual support team to help you optimize your lead conversion process.
See What a Qualified Lead Looks Like
Here's an example of the detailed lead information you'll receive
Notes: Looking for a 3-bedroom house with a yard for her family. Prefers areas with good schools. Available for viewing this weekend.
Trusted by Real Estate Professionals
See what agencies are saying about our lead generation service
We've closed 12 deals from Spanish-speaking leads in just 3 months. The quality is outstanding and the leads are genuinely interested.
Maria Rodriguez
Sunshine Realty Group
The lead quality is incredible. Every lead we receive is pre-qualified and ready to move forward. It's transformed our business.
Jorge Lopez
Premier Properties Miami
Finally, a lead service that understands the Hispanic market. The leads are local, qualified, and convert at a much higher rate.
Ana Silva
Texas Home Experts
Frequently Asked Questions
Everything you need to know about our lead generation service